By pinpointing the exact phrases that prospective customers use when looking for Filghts, keyword research assists a flight booking site in boosting its organic traffic. The site can achieve a better position in search engine results by fine-tuning its content for pertinent keywords with high traffic, such as “cheap flights to Paris” or “last-minute flight deals.” This visibility attracts more users actively looking to book a flight, boosting clicks, engagement, and ultimately, conversions from organic search traffic.